The Advisor I

Wished I'd Had

After 15 years in retail, beauty, and wellness and building a business of my own, I know what it takes to grow. I also know what it costs to do it alone. I built Thank You for Asking so founders wouldn't have to.

My Story

spent 15 years working across retail, beauty, and wellness: building brands, developing strategy, driving growth. I know what makes businesses succeed and what makes them stall.

But I also know what it feels like to be capable and still struggle. To carry self-doubt alongside real skill. To feel isolated in the uncertainty of building something on your own.

My own journey — spiritually, emotionally, professionally — taught me that these things are never separate. How we show up inside shapes everything outside. When I finally stopped treating them as two different conversations, everything changed.

That's the foundation of how I work with founders today. The strategy and the humanity. Together, always.

From Fortune 500s to founder-led startups, I've spent 15 years learning what makes brands and people grow. That's what I bring to every founder I work with today.

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My Values

  • Clarity over complexity.
    The best path forward is almost always simpler than it looks. Part of my job is helping you see it.

  • Strategy and humanity, together.
    Business decisions don't happen in a vacuum. The person making them matters just as much as the plan, and I never forget that.

  • You don't have to earn support.
    Asking for help isn't a weakness. It's one of the bravest and smartest things a founder can do. That's exactly what this is here for.

  • Your business should support your life.
    Not consume it. Everything we build together is designed with that in mind.

She pushes us, as founders, with a (necessary) delicate balance of tough love and kid gloves. We recommend Becca without hesitation. She’s great and we’re so grateful to have met her.

cameron murphy

Ready to see how we can work together?

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